Gen Z embrace the holiday season with a focus on drinking alcohol in moderation
Virginia Nicholls2024-12-16T11:20:03+13:00A study from Mintel in the UK [1] on Gen Z drinking habits revealed that a significant number are opting for a more balanced approach, focussing on drinking in moderation. As part of Mintel’s lifestyle research of Gen Z, 36% young adults aged 18-25 socialise by going to bars and pubs with friends. Going [...]