Over 2.5 million adult Kiwis enjoy a drink as as part of a balanced lifestyle. Their voices can be lost in a debate that doesn’t always reflect the evidence and can often be clouded by emotion. Our aim is to provide a reasoned approach to the discussion.
Formed in early 2018, the New Zealand Alcohol Beverages Council is a pan-industry group that speaks for those kiwis who want to see a fair and balanced approach to alcohol attitudes, laws and regulation in our country.
Most New Zealanders regularly enjoy a beer, wine or cocktail. Often it’s at home with whanau or friends, watching sport or on a night out. Humans have done this for thousands of years. Most of us do it responsibly and it doesn’t do us or those around us any harm. However, NZABC recognises the harm that some people cause themselves with alcohol. We will always acknowledge that and we actively support good regulation and industry responsibility to educate people on sensible, healthy drinking.
At NZABC, we believe partnership between Local and Central Government, communities, and the alcohol sector, along with great education, are the best ways to reduce harm and maximise enjoyment from alcohol for everyone.